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Brand work that keeps working after I leave.

Most brand projects end with a deck nobody opens again. Mine end with files you can hand to your team, or to your AI, and get your own voice back.

Or book the free 15-minute Brand Check-up

Free to start. ₹999 for the first paid session. Every file yours to keep.

How you start

Five ways in. Two of them are free.

Each one feeds the next, so nothing you pay for gets redone later.

Free · no sign-up

BrandDNA

One instruction that teaches any AI tool how your brand sounds. Yours to keep whether we ever talk or not.

  • Your voice and personalitywritten so a machine can follow it
  • The words you ownand the ones you avoid
  • The gaps flaggedinstead of quietly filled in
Free · 15 minutes

Brand Check-up

Fifteen minutes on where your brand actually is. You leave with an answer, not a file.

  • Nothing to prepareturn up with the problem as you have it
  • A straight answer on what you needincluding "nothing yet"
  • No recording, no follow-up sequenceanother call only if you want one

Take both if you want. People who arrive at the call with a BrandDNA already built get a much sharper fifteen minutes out of it.

Brand Sprint

Quotedscoped to the work

You are building the brand properly, from the foundations up.

The material already exists, scattered across old decks and things you say on calls. A Sprint works through it with you, layer by layer, until it is a library your team can run without you.

How it works5
  • One layer per live sessionbuilt on a call with you in it, not written up in a back room and handed over
  • A finished file at the end of each oneplus the questions to sit with before the next session opens
  • Positioning through to visual directionthe full span, in the order that makes each part hold the next
  • You finish with the whole libraryone file per layer, in markdown your team and your AI tools can both read
  • Written in your words, not agency languagethe difference between a brand book and one you actually open

Priced against what your brand needs. You will have the number before we start.

Custom and ongoing work

Quotedper project

You need one specific thing built, and you know what it is.

Decks, websites, and the work that does not fit a Sprint.

What it covers4
  • Pitch decks and websitesplus the content that goes in them
  • Brand assetsbuilt so your team can reuse them without me
  • One-off projectsa fixed shape and a real deadline
  • Ongoing sessionsonce your foundations are already in place

Scoped and quoted before anything starts, same as a Sprint.

Side by side

Which one is which

Format, duration, prerequisites, deliverables and price for BrandDNA, the Brand Check-up, the Brand Audit, a Brand Sprint and custom work.
DetailBrandDNABrand Check-upBrand AuditBrand SprintCustom and ongoing work
FormatA few questions in your browser15-minute video call60-minute call, recordedLive sessions, one layer at a timeProject, or ongoing sessions
TimeAbout five minutesFifteen minutesOne sessionAs long as your brand needsFixed shape, fixed deadline
Needs firstNothingNothingA free BrandDNANothingNothing
You keepOne BrandDNA prompt fileNothing. It is a conversation, not a deliverableRecording, transcript, working briefThe full markdown libraryThe finished work and its source files
PriceFreeFree₹999QuotedQuoted

Scroll the table sideways on a narrow screen.

Before you ask

The questions people ask first

The check-up and the Audit are both calls. What is the difference?

Fifteen free minutes to work out what you need, nothing recorded, no file at the end. The Audit is a paid hour, recorded, and you leave with the transcript and a brief built from it. One decides what to do, the other does it.

Do I own what we make?

All of it. Every file, recording and transcript. No licence, no retainer, nothing that stops working if we stop talking.

I already have a brand. Is this a rebuild?

Usually not. Most of the work is finding which parts disagree with each other and deciding which one wins. An Audit is the cheapest way to find out if you need more.

I do not have a marketing team. Does this still work?

That is who it is built for. The files are written so one person, or their AI tool, can run them without a briefing.

What does "AI-ready" actually mean here?

Your brand written as instructions rather than description. Paste the file into Claude or ChatGPT and it writes in your voice instead of the generic one.

How does payment work?

₹999 covers your first Audit session. Everything else is quoted against the actual scope, in writing, before anything starts.

How soon can we start?

BrandDNA right now, on this site. The check-up, the next open slot in my calendar. For everything else, send a note and I reply in under 2 business days.

Get in touch

Tell me what you are building

Rough is fine. I would rather read three honest sentences than a brief you spent a week on.

One more thing

Is your work in climate or sustainability?

EcoFlyp is my platform built for green organisations. Same thinking, wrapped around discovery and listings made for the cause.

See EcoFlyp