The check-up and the Audit are both calls. What is the difference?
Fifteen free minutes to work out what you need, nothing recorded, no file at the end. The Audit is a paid hour, recorded, and you leave with the transcript and a brief built from it. One decides what to do, the other does it.
Do I own what we make?
All of it. Every file, recording and transcript. No licence, no retainer, nothing that stops working if we stop talking.
I already have a brand. Is this a rebuild?
Usually not. Most of the work is finding which parts disagree with each other and deciding which one wins. An Audit is the cheapest way to find out if you need more.
I do not have a marketing team. Does this still work?
That is who it is built for. The files are written so one person, or their AI tool, can run them without a briefing.
What does "AI-ready" actually mean here?
Your brand written as instructions rather than description. Paste the file into Claude or ChatGPT and it writes in your voice instead of the generic one.
How does payment work?
₹999 covers your first Audit session. Everything else is quoted against the actual scope, in writing, before anything starts.
How soon can we start?
BrandDNA right now, on this site. The check-up, the next open slot in my calendar. For everything else, send a note and I reply in under 2 business days.