The projects, and the thinking behind them.

Every project here is written up in full: what the brand was up against, what I did about it, and what changed. Including the parts that did not go to plan.

Built, launched and run by me

EcoFlyp

Organic traffic across the platform grew 7x in six months, on search-led discovery rather than ad spend.

  • Brand Strategy
  • Product Thinking
  • UX Architecture
Read the case study

Visit ecoflyp.com

7x
Organic traffic in six months
80th
Percentile on engagement, conversion and retention
₹999
Total spend, build and marketing

Bharathi Vijayappa

Recruiter became People Architect: one metaphor that cut the audience from five to two, and a foundation wide enough to carry the company and community coming next.

  • Personal Brand Strategy
  • Positioning
  • Visual Identity
  • Content System
Read the case study

Inner Catalystby Dr. Mohan Karambelkar

Three unrelated disciplines resolved into one identity, and a founder who now extends it himself across decks and digital assets.

  • Brand Development
  • Visual Identity
  • Collateral
Read the case study

The GSS

A decade-old staffing firm went to market with one idea — Success Beyond Summation — and the deck, one-pager and web copy to sell it.

  • B2B Brand Strategy
  • Pitch Deck
  • Website Content
Read the case study

Microsoft & InMobi

A festive-season research report that became the sales team's cornerstone asset, and bylines in The Drum to carry it.

  • B2B Marketing
  • Landing Page
  • Content Marketing
Read the case study

Your brand could be the next one written up here.

Start free with a BrandDNA and keep the file whether we ever talk or not. Or look at what the paid work costs before you decide.

Build your free BrandDNA →See what I do

One more thing

Is your work in climate or sustainability?

EcoFlyp is my platform built for green organisations. Same thinking, wrapped around discovery and listings made for the cause.

See EcoFlyp →